There are two things that I would like to talk about concerning this ad. The first is the color scheme. In this ad there a number of dark colors are being used. The most prominent color is dark red. Red is often associated with intensity, courageousness, and bravery, which will help strengthen my second point.
Dark reds, browns, and blacks have been used in coffee or chocolate ads for quite some time. Both products have been known to have rich aromas and bold tastes. One thing that this ad does to make itself stand apart from the rest is the movie poster idea. In this ad a very bold heading can be found at the top; "The Food of the Gods and Other Top Management." This statement is almost insinuating that people of power eat bold foods.