In this commercial we see a woman named Flo showing the customer a variety of discounts that the customer will receive by choosing Progressive Insurance. At the end of the commercial we hear a statement that says “getting the discounts you deserve.” This statement is used to create a rapport with the customer. Normally a peer will support you by saying you deserve this, or deserve better. This Progressive Insurance ad is likely trying to create loyal customers, or in other words, a brand loyalty. If you get the discounts you deserve, it is likely that you will continue being a Progressive Insurance customer.