Consumer Behaviour Search Exercise
Throughout this webpage I will explore five different ads chosen by me for your Consumer Behaviour project. Below you will be able to choose each selection, which will include both the ad being analyzed, and the analysis itself. Ads will consist of both TV commercials and print ads as well. I will attempt to discover what is appealing about each ad and hopefully connect each one to a term or theory involved in the course.
I hope you enjoy the ads I have selected.